Posting at the science communication conference, so apologies for the telegraphic style. But, appropriately, am in a session on blogging, Twitter and social networking.
–just discovered the twitter feed for the conference is #scc2009–
This morning, Johnathan Porritt, the keynote speaker, took the traditional triumvirate technique. Trust, Tone, Transparency. Since I finished the last post saying I needed to think about trust – good connexion.
Does trust require certainty? Climate change (Johnathan’s interest) is debated; in an uncertain world, how do we know when to trust? The process of science is dynamic and uncertain – and would we want it any other way – which makes it exciting but not necessarily trustable.
How do we convey the excitement of science-a-it-happens and generate trust?